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Famous Dave’s BBQ
Challenges
The client needed a low cost alternative to build brand awareness and advertise their promotions across 9 cities in Southern California. Traditional advertising using billboards & mailers can be expensive to set up, and difficult to quantify the results and outcomes.
Solutions
We used YouTube Ads to retarget a group of 450,000 YouTube viewers who had previously watched Famous Dave’s brand story videos. In the first 90 days, the campaign converted 1 in. every 3100 unique ad viewers into a verified customer.
Audience & Content Research
Mar-Tech+ Attribution
Digital Media Buying
Offer Claim Funnel
Outcomes
Create a retargeting audience from brand awareness.
Using a $5 CPM strategy on You Tube we served Brand Story videos as ads to several affinity & in market audiences. Any user who clicked our ads, or watched 30 seconds or more were added to our list for later retargeting.
Built an offer, funnel & attribution process.
Once the audience of 450k users was built, we ran a separate campaigns retargeting that same list, offering discounts on in-store or online purchases for 9 local franchise locations, In total 345 offers were claimed from our lead funnels.
Verified purchases & visits from awareness audience.
We gave out specific promo codes online through YouTube campaigns. By tracking how many times these codes were redeemed through the POS system, we verified that 35% of the Store Visits metric reported from Google
Foodservice Franchise
Digital Advertising Case Study
The Client
A foodservice franchise specializing in barbecue pork, chicken & beef.
Within 90 days
$0.03
Cost per added user to our brand awareness retargeting audience.
1 IN 3,100
Audience members purchased in-store or online.
35% OF
Google Store visits were verified as a purchase & customer