L
E
A
D
F
L
O
NuSpine Chiropractic
Chiropractic Franchise
Digital Advertising Case Study
The Client
A chiropractic franchise that provides affordable care to communities nationwide.
Within 60 days
25%
Decrease in cost per lead
3 OF 4
Leads that walked into clinics (75%)
22%
Improvement in cost per booked appt
Challenges
According to our client, the previous marketing agency provided unsatisfactory communication & reporting to the client resulting in unprofitable cost per leads & appointments. The microsite served as a main hurdle to attributing traffic to appropriate channels and thus inefficient lead and appointment costs.
Solutions
We provided a digital performance audit to uncover the issues that needed to be solved. DLL corrected the lead attribution system, improved the campaign and marketing-tech setup, designed a new microsite, and refocused ad dollars towards the top performing ad platform.
Performance Audit
Mar-Tech + Attribution
Digital Media Buying
Website Design
Benefits And Results
Found underlying causes of problems
Our digital audit discovered inefficiencies and that led to bigger problems. We were able to create a digital marketing strategy that solved those specific issues, allowing us to focus on important initiatives to help the bottom line.
Improved Structural Setup
In just 60 days, we increased our lead-to-appt. booking rate by 30%, confirming that every 3 out of 4 leads walked into a clinic. By improving tracking & attribution, we achieved visibility into which channels produce leads & appointment efficiently.
Better lead quality – less “No Shows”
We focused the media budget on the platforms with a lower CPL, adjusted targeting & messaging, and removed friction from capturing leads. In 60 days, this reduced our blended CPL by 25%, lowered the cost per booked appt. by 22%, and achieved a lead to booking rate of 75%.