A blow dry beauty franchise with 140+ locations nationwide.
Period over Period
15K
Leads generated since launching the program.
1 OF 4
Leads become bookings.
1 OF 2
Bookings become members.
25% ↓
Cost Per Lead
75%
Show Rate
22% ↑
Cost Per Booking
Challenges
A beauty franchise offering blowouts as a service needed help executing a grand opening strategy online using paid advertising. They specifically needed an agency that could be flexible with changing dates, execute. performance advertising efficiently, and provide up-to-date reporting on the performance of each location as they ramp up to opening.
Solutions
We launched 24 location openings across Google and Facebook ads using awareness and lead-gen campaigns. Each location received each lead within their own CRM. Each location’s performance was exported into a external dashboard visible by the client and each franchisee.
Media Buying
Mar-Tech Lead Sync
Performance Dashboards
Tracking Phone Numbers
Benefits And Results
Flexible execution and strategy.
Whether a location was delaying its open dates or if a particular advertising channel was losing momentum, we were able to quickly pivot, update runtimes, or reallocate budgets within a 24 hour window, usually within hours.
Leads routed in real-time via CRM integration development
By integrating the ads with Hubspot and Google Sheets, we were able to send leads directly to whoever was managing them at each location as well as centralize all leads by integrating into the Brand’s CRM for future marketing and business data analysis.
Leads, Customers, Members. ROI
Across the network a new customer was generated for $38 and would yield the business anywhere between $250-$550 conservatively over a 6 month period (a potential 6-14x ROI). Of these new customers, 50% turned into paying members which have a value range of $500-$1000 per year conservatively. At a new member cost of roughly $75, a new member generated about a 7-14x ROI over a 1yr period.