Find highest point of leverage. Our digital audit discovered all the major inefficiencies in a digital ads campaign. But rather than over-invest in new ads, new targeting, new pages, we focused on the quickest change that would bring the most results. Lean beyond your ad account. Taking an interest in the sales process, not just what conversions were tracked in the accounts gives us a clear picture of your business. Following our changes to the campaigns, the client saw a 19% increase in MQLs and a 39% increase in SQLs from their Paid Ad Channel. Your team becomes SMARTer. Things can be simpler when you work with what you got. We didn’t change vendors, takeover an ad account, or re-learn with new campaigns. We shared what we discovered with the existing marketing team, asking them to execute the changes. As a result, they become more intentional members of the team, and the client doesn’t suffer in the short-term.